Benefits of Virtual Design Touted for Interiors
Christie Schweinsberg The ability to view an interior virtually in 2D, or in some cases 3D, can save money and time, panelists say.read more
View ArticleInterior Designers Tasked With Making Infotainment Safe, Satisfying
James M. Amend Public-service programs are raising awareness of the dangers of distracted driving, but Americans simply are convinced some risks are less serious than others.read more
View ArticleRecession Affects Automotive Design in Variety of Ways
Byron Pope At Jaguar, the recession focused designers on how best to “seduce customers” by concentrating on the auto maker’s heritage.read more
View ArticleChrysler Seeks to Show True Colors
Eric Mayne Inspired by Fiat’s adventurous attitude toward style, Chrysler says future Jeep interiors will feature “rich, natural color toning” and “organic inspired finishes.”read more
View ArticlePhysiological Evolution of Consumers Demands Industry Attention
Eric Mayne The next cohort of consumers is the first generation to be raised looking down at display screens on devices such as PDAs, hand-held video games, iPods and laptop computers. As a result,...
View ArticleAuto Suppliers Know Best When it Comes to Green Interior Materials
Christie Schweinsberg Given the increase in models sold across many markets, OEMs complain it can be difficult to obtain the same renewable or recyclable materials in every region.read more
View ArticleFamily-Focused Millennial Generation Puts Pressure on Interior Designers
James M. Amend Not only do trends point to more family-friendly interiors, future buyers likely will want lighter colors inside their vehicles.read more
View ArticleSmart Phones Create New Telematics, Safety Challenges
Tom Murphy As vehicles add telematics and multimedia technologies, J.D. Power finds evidence quality problems are surfacing, according to a panelist at the Ward’s Auto Interiors Conference.read more
View ArticleCutting Ties With PAG Sharpening Design Focus at Ford
Byron Pope Ford’s renewed focus on its core DNA resulted in a common design language for the auto maker’s global portfolio.read more
View ArticleHolistic Approach Key to Future Green Vehicle Interiors
Drew Winter In a total lifecycle assessment, a gas guzzler with a highly recyclable, environmentally friendly interior might fare better than a fuel-sipper with a conventional interior.read more
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